highlander

TOYOTA WANTED A STORY THAT SHARED THE FAMILY LOVE.

The designer of the Highlander SUV said, “This is a vehicle that becomes part of the family” so we created a content series for the Highlander featuring a know-it-all eight year old kid who is so obsessed, enthused and excited by the 2014 Highlander that even his parents are wowed.

The boy talks directly to the audience with humorous asides and endearing expressions. The smart, fun scripts and entertaining performance earned the series over 40,000 YouTube hits in just two days.

TOYOTA HIGHLANDER: KNOW-IT-ALL KID

TOYOTA HIGHLANDER: SHORT TOUR

JUST A SAMPLE FROM THE OVER 35 VIDEOS WE WROTE, PRODUCED AND DIRECTED FOR TOYOTA.

The Highlander is America’s favorite suburban SUV, so all the videos were shot on location at a very homey, very Highlander house.

90,000 FEET PROCESS:
NO STORY IS AN ISLAND UNTO ITSELF

In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed.  Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed. 

UX/BRANDING /STORYSPOTTING™
90,000 Feet is a strategic, creative company that creates an emotional connection in everything we do.

  • Brand Strategy
  • Concept/Ideation
  • Scriptwriting/Storyboarding
  • Graphic Design
  • Launch and Implementation
  • Product Features

IN HOUSE PRODUCTION AND POST
90,000 Feet brand storytelling is the most cost effective way to change minds and
hearts by providing Hollywood quality production services from concept to completion.

  • Producing, Directing, Scriptwriting
  • Editing
  • Color Correction
  • Sound Studio
  • Visual Effects
  • Motion Graphics/Animation
  • Music Production

MEDIA STRATEGY & METRICS
90,000 Feet creates multi-platform, user centered, highly targeted niche and mainstream media plans that get awareness and results.

  • Media Planning & Buying
  • Consumer Insight Tools
  • Mobile Marketing
  • Programmatic Geo-Targeting
  • Digital Publisher Relationships
  • Syndicated Research & Analysis

DISTRIBUTION PLAN
At 90,000 FEET, your story always has an end game to win the battle for attention.

  • Website hubs & Content
  • Rich Media Content
  • Social Media Content
  • Cross Channel Videos
  • Editorial Content
  • Experiential & Events