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Toyota came to us with a challenge – to create content that needed to explain features but was still innovative, entertaining and fun! They wanted content that had an idea, personality, and engaged viewers as well as informed them.

So we created a story series that featured a “Talking 4Runner” that literally brought the car to life with smart quips and asides that made emotional connections for off roaders.

TOYOTA 4RUNNER: TALKING SUV OVERVIEW

TOYOTA 4RUNNER: THE OFF ROAD IS CALLING – AND NOT ON YOUR CELL PHONE

TOYOTA 4RUNNER: LEAVE BOREDOM IN THE REAR-VIEW MIRROR

Toyota 4Runner: [Directors Cut]

JUST A SAMPLE OF THE OVER 35 VIDEOS THAT WE WROTE, 
PRODUCED, AND DIRECTED FOR TOYOTA.

Another thing that was very important for us was not to just shoot beauty shots of the 4Runner on stage but to authentically go where off roaders go.

So we created videos that truly let the uni-body 4Runner speak for itself as we showcased it doing what other SUV’s can’t do – namely tackling aggressive off-road terrain.

90,000 FEET PROCESS:
NO STORY IS AN ISLAND UNTO ITSELF

In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed.  Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed. 

UX/BRANDING /STORYSPOTTING™
90,000 Feet is a strategic, creative company that creates an emotional connection in everything we do.

  • Brand Strategy
  • Concept/Ideation
  • Scriptwriting/Storyboarding
  • Graphic Design
  • Launch and Implementation
  • Product Features

IN HOUSE PRODUCTION AND POST
90,000 Feet brand storytelling is the most cost effective way to change minds and
hearts by providing Hollywood quality production services from concept to completion.

  • Producing, Directing, Scriptwriting
  • Editing
  • Color Correction
  • Sound Studio
  • Visual Effects
  • Motion Graphics/Animation
  • Music Production

MEDIA STRATEGY & METRICS
90,000 Feet creates multi-platform, user centered, highly targeted niche and mainstream media plans that get awareness and results.

  • Media Planning & Buying
  • Consumer Insight Tools
  • Mobile Marketing
  • Programmatic Geo-Targeting
  • Digital Publisher Relationships
  • Syndicated Research & Analysis

DISTRIBUTION PLAN
At 90,000 FEET, your story always has an end game to win the battle for attention.

  • Website hubs & Content
  • Rich Media Content
  • Social Media Content
  • Cross Channel Videos
  • Editorial Content
  • Experiential & Events