DODGE’S MOST SUCCESSFUL INTERNATIONAL LAUNCH.

Our goal for the European introduction of Dodge was to get the world’s attention and hold it with a mysterious viral campaign that challenged the imagination while branding the car.

So we created the “RamRash”, an epidemic of unexplained red ram rashes suddenly spreading across Europe and causing its victims to violently head butt everything – from husbands to bathroom sinks to grandmothers.

The series of short films concentrates on the story and not on Dodge vehicles. However, Dodge was prominently integrated since the skin rash clearly resembled the Dodge ram head logo.

90,000 HITS ON YOUTUBE IN ONE DAY.

The short films got more than 90,000 hits in one day on YouTube and drove people to the RamRash website where they could test drive the car.

The sales results were so incredible that the campaign was expanded from Europe to Asia to the United States with a grand total of 80 countries.

90,000 FEET PROCESS:
NO STORY IS AN ISLAND UNTO ITSELF

In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed.  Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.