Care.com is a leading provider of child care, senior care, special needs care, tutoring, pet care and housekeeping.  The site has 9.7 million members across 16 countries and attracts 6.4 million visitors a month.

90,000 Feet was brought in to create a traditional and digital campaign that explores the American phenomenon of families having searching for care they can count on.

Care.com fulfills these needs in a way no one has before.  Social media was woven into the concept by using real people with real stories – which of course, heightened the authenticity and relevance of the campaign.