In today’s computerized service world, real human contact has never been more important. This video series dramatizes the personal, unique, one-on-one service that Bayer provides. It’s a story of a real relationship between a Support Center Rep and a Real Mom.
The content series doesn’t just provide helpful information, but it showcases an authentic, caring, honest relationship created by human connection.
The narrative walks us through a step-by-step demonstration while the family storyline engages our human interest.
BAYER HEALTH CARE: COMMERCIAL
BAYER HEALTH CARE: CHAPTER 1
BAYER HEALTH CARE: CHAPTER 2
BAYER HEALTH CARE: CHAPTER 3
The client came to us with the desire to distinguish it from its competition. So we identified key brand story possibilities and insights by speaking to Service Center Reps, recording customer conversations, and weaving what we learned into an authentic narrative.
We call this Storyspotting™.
In this content cluttered, easily distracted, continuously disruptive world, even the most amazing stories have to be cared for and fed to succeed. Cared for by meticulously Storyspotting™ awesome content, then executing the story with high production values, and finally nurturing it with a smart media game plan that gets noticed.
